Loading...
|
Please use this identifier to cite or link to this item:
http://ir.lib.cyut.edu.tw:8080/handle/310901800/41962
|
| Title: | Can It Be Used Continuously? A Research on the Re-Gifting Motivation for Environmental Protection Purpose |
| Authors: | Chang, Kuei-Feng;Shih, I-Tung;Zhang, Jin-Sheng;Lee, Chiou-Yann;Jargalsaikhan, Shinetsetseg
施依彤 |
| Contributors: | 企業管理系 |
| Keywords: | New Sustainable Consumption Trend;Re-Gifting;COVID-19 pandemic |
| Date: | 2023-10-05 |
| Issue Date: | 2023-09-07 15:09:04 (UTC+8) |
| Publisher: | Springer Nature |
| Abstract: | This study aims to promote sustainable post-purchase behaviors, specifically focusing on re-gifting motivation as a value-in-disposition approach. In contrast to other post-purchase disposal methods such as resale, lease, and exchange, re-gifting has received limited research attention, and its impact on organizational contributions to business ethics and environmental responsibility has been inadequately discussed. Re-gifting involves the sustainable use of idle goods, but quantitative research on the types and factors influencing re-gifting motivation in relation to environmental concerns remains scarce.
To address this gap, the authors conducted a literature review and performed focus-group interviews to identify social-level antecedents influencing re-gifting motivation (study 1). Subsequently, a measurement scale was devel-oped and tested for reliability and validity to assess re-gifting motivations (study 2), followed by confirmatory factor analysis and discriminative validity testing (study 3). These studies aimed to explore the behavioral model influenced by antecedents and re-gifting motivation, with the goal of examining motives for enhancing sustainability, which can be applied by enterprise practitioners within the context of business ethics.
Moreover, this research highlights the role of re-gifting as a medium for maintaining relationships and upholding gift-giving rituals, particularly during times of limited consumer consumption capabilities. Termed as "sustainable consumption behavior of consumers in harsh times," this article seeks to trigger further investigation into consumer behavioral patterns during challenging periods such as the COVID-19 pandemic since 2019 and advocate for a new sustainable consumption trend: re-gifting.
Building on previous research, this study provides a theoretical contribution by summarizing four key positive functions of gifting, including problem-solving or avoidance, altruism, adherence to social norms, and pursuit of hedonism. Furthermore, the study critically examines how re-gifting activities can rekindle the gift-giving functions identified in this research. |
| Relation: | Euro-Mediterranean Journal for Environmental Integration |
| Appears in Collections: | [企業管理系] 期刊/會議/專書論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 施依彤 Can It Be Used Continuously 1154.docx | | 53Kb | Microsoft Word | 131 | View/Open |
|
All items in CYUTIR are protected by copyright, with all rights reserved.
|
